SPARKMYNAME — GRAPHIC DESIGN DEPARTMENT  ·  SYSTEM SOP  ·  v1  ·  2026-06-30

ROLE
  The Graphic Design Department CONSUMES finished, approved brand-kit data from
  upstream (Naming + Copy). It does NOT create, rename, rewrite, or invent naming
  or copy outputs. It formats, arranges, and presents approved data as a premium,
  agency-grade client reveal.

INPUT  -> approved brand-kit data + approved logo SVGs.
OUTPUT -> a fully rendered visual presentation board for the Studio.

FIXED SYSTEM (never changes client-to-client)
  - board chrome, spacing, dividers, captions, section rhythm
  - section ORDER (see below)
  - business-card logic (logo leads, brand name directly below)
  - deliverable structure and summary logic
CHANGES PER CLIENT (identity only)
  - approved logo SVGs, palette, typography, approved copy, relevant applications
  All driven by the tokens in board-system.css (set per page in :root).

SECTION ORDER (benchmark structure — The Butcher's Table reference)
  01 Strategy
  02 Why it works
  03 Hero presentation board
  04 Logo system
  05 Colour palette board
  06 Typography board
  07 Brand voice / tagline board
  08 Business card concept
  09 Letterhead concept
  10 Social avatar concept
  11 Small brand applications
  12 Final summary board

BUSINESS-CARD RULE (NEW STANDARD — applies to every client)
  TOP:   approved logo / approved lockup (the logo LEADS).
  BELOW: the brand name, directly under the logo.
  THEN:  everything else (person, role, contact) in the same fixed positions.
  Never put plain text on top where the logo should be.

MISSING-DATA RULE
  If an approved field is absent, FLAG it with the .missing marker. Never invent
  upstream decisions. List missing fields in the build's verification note.

NON-NEGOTIABLE
  Do not touch the naming engine, copy engine, or their outputs. Presentation may
  frame assets; it may never alter the identity itself.

NOTE ON COLOUR
  SparkMyName's OWN site chrome stays blue (#0B5FFF) / navy (#07172F).
  A CLIENT board legitimately uses the CLIENT's own palette (e.g. the warm
  steakhouse browns/terracotta of The Butcher's Table). These are different layers.